Privacy Policy

Last updated: 18 August 2026

Paul Wylde Art operates this online store and website. This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, purchase a product, contact us or otherwise use our services.

Paul Wylde Art is the data controller responsible for the personal information described in this policy. Our store is powered by Shopify, which provides the ecommerce platform used to offer our products and services.

Personal Information We Collect

Depending on how you interact with our store, we may collect the following information:

• Your name, email address, telephone number, billing address and delivery address.

• Information about the products you view, purchase, return or add to your basket.

• Payment and transaction information. Payment card details are processed securely by Shopify and its authorised payment providers; Paul Wylde Art does not directly store complete payment card details.

• Information you provide when contacting us or requesting customer support.

• Account details, preferences and settings if you create a customer account.

• Technical information such as your IP address, browser, device, network connection and interaction with our website.

• Marketing preferences and information about whether you have opened or interacted with our emails.

• Information collected through cookies and similar technologies.

How We Collect Personal Information

We may collect information:

• Directly from you when you place an order, create an account, subscribe to emails or contact us.

• Automatically when you visit or use our website, including through cookies and similar technologies.

• From Shopify, payment providers, Prodigi, delivery services and other companies that help us operate the store.

• From advertising, analytics or social-media services where permitted by law and subject to your privacy choices.

How We Use Your Personal Information

We may use your information to:

• Process payments and complete your order.

• Arrange printing, fulfilment and delivery.

• Send order confirmations, delivery updates and other service communications.

• Respond to questions, complaints, returns or customer-support requests.

• Maintain customer accounts and remember customer preferences.

• Detect and prevent fraud, misuse and security threats.

• Meet our legal, tax, accounting and regulatory obligations.

• Improve our website, products, customer service and store performance.

• Send marketing emails where you have requested or consented to receive them.

• Measure the effectiveness of our website and advertising, subject to your cookie and privacy choices.

• Establish, exercise or defend legal claims.

Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we rely on:

• Contract: When information is required to take payment, fulfil and deliver an order, manage a return or provide requested customer support.

• Legal obligation: When we must retain or use information to comply with tax, accounting, consumer-protection or other legal requirements.

• Legitimate interests: When reasonably necessary to operate, protect and improve our business, prevent fraud, understand store performance or respond to customers, provided these interests do not override your rights.

• Consent: For optional marketing communications and non-essential cookies or similar technologies. You may withdraw your consent at any time.

Order Fulfilment and Prodigi

Our art prints are produced and fulfilled through Prodigi, our print-on-demand fulfilment provider.

When you order a print, the information necessary to produce and deliver it—including your name, delivery address, contact details and order information—may be shared with Prodigi, its printing facilities, delivery partners and carriers.

This information is used only as necessary to manufacture, fulfil, deliver and support your order.

How We Share Personal Information

We may share relevant personal information with:

• Shopify, which hosts and operates our ecommerce store.

• Prodigi, its printing facilities, fulfilment providers and shipping partners.

• Payment processors used to securely process customer payments.

• Postal services, couriers and delivery carriers.

• Website hosting, analytics, email, security, IT and customer-support providers.

• Professional advisers, regulators, government bodies or law-enforcement authorities where legally required.

• A purchaser or successor if our business or its assets are sold, transferred or reorganised.

We only share information that is reasonably necessary for these purposes. We do not sell your personal information.

Relationship With Shopify

Our store is hosted by Shopify. Shopify collects and processes information about your access to and use of the store so that it can provide and improve its ecommerce services.

Information submitted through our store may be transmitted to Shopify and authorised service providers located outside the country where you live.

You can learn more by reading the Shopify Consumer Privacy Policy or visiting the Shopify Privacy Portal.

Marketing Communications

We may send marketing emails where you have chosen to receive them or where otherwise permitted by law.

You can unsubscribe at any time by selecting the unsubscribe link in a marketing email or by contacting us. Unsubscribing from marketing will not prevent us from sending necessary communications about your orders, payments or customer account.

Cookies

Our website uses cookies and similar technologies to operate the store, remember preferences, understand website usage, improve services and, where permitted, support advertising.

Some cookies are necessary for the website and checkout to function. Non-essential cookies will be used in accordance with your choices through the store’s cookie-consent controls.

You can adjust your cookie choices through the cookie banner or your browser settings. Blocking some cookies may affect how parts of the website operate.

Third-Party Websites

Our website may link to websites or services operated by other organisations. We are not responsible for the privacy, content or security practices of those third parties.

If you follow an external link, you should review that organisation’s privacy policy before providing personal information.

Children’s Information

Our store is not intended for use by children, and we do not knowingly collect personal information directly from children.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us so that we can investigate and, where appropriate, delete it.

Security

We take reasonable organisational and technical measures to protect personal information. Shopify, payment providers and our fulfilment partners also maintain security measures appropriate to the services they provide.

However, no internet transmission or storage system can be guaranteed to be completely secure. Please do not send sensitive payment or confidential information through ordinary email.

How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, providing customer service and complying with legal, tax and accounting requirements.

Order and transaction records may normally be retained for up to six years or for any longer period required by law, a regulatory requirement, a dispute or a legal claim.

Marketing information is retained until you unsubscribe, withdraw consent or the information is no longer required. When information is no longer needed, it will be securely deleted or anonymised where reasonably possible.

International Transfers

Shopify, Prodigi and other providers may process information in countries outside the United Kingdom or European Economic Area.

Where personal information is transferred internationally, we and our providers use legally recognised safeguards where required. These may include adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum or European Commission Standard Contractual Clauses.

Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

• Request access to the personal information we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of your personal information.

• Ask us to restrict how your information is used.

• Object to certain uses of your information, including direct marketing.

• Request a portable copy of certain information.

• Withdraw consent where processing is based on consent.

• Complain to the relevant data-protection authority.

These rights are not absolute, and legal exceptions may apply. We may need to verify your identity before completing a request.

To exercise your rights, email paul.wylde.art@gmail.com.

Complaints

If you have concerns about how we use your personal information, please contact us first at paul.wylde.art@gmail.comso that we can try to resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint

If you live in the European Economic Area, you may also complain to the data-protection authority in the country where you live or work.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our store, providers, practices or legal obligations.

The updated version will be published on this website with a revised “Last updated” date.

Contact Us

For questions about this Privacy Policy, our privacy practices or your personal information, please email:

Paul Wylde Art
Email: paul.wylde.art@gmail.com